SEARCH ENGINE OPTIMIZATION
SEO stands for Search Engine Optimization. It is the process of optimizing a website or web pages to rank higher in search engine results pages (SERPs) and increase the quality and quantity of traffic to a website through organic search (non-paid) engine results.
SEO involves optimizing the website's content, structure, and other factors that search engines consider when ranking web pages. This includes using relevant keywords in the website's content, meta tags, and other on-page factors, building high-quality backlinks to the website, and optimizing for user experience, mobile-friendliness, and website speed.
How we go about it?
SEO is important for businesses and organizations because it helps them to reach their target audience and improve their visibility in search engine results. By ranking higher in search engine results, businesses can attract more traffic to their website, increase brand awareness, and generate more leads and sales.
Steps involved:
-
Site Audit: The audit aims to identify areas that need improvement and provide recommendations to optimize the website for better search engine visibility and ranking. Typical audit would includes Technical audit, on-page, off-page, keyword research, competitor analysis and reporting.
-
Keyword Research: It involves identifying the keywords and phrases that your target audience is searching for in search engines. It helps to optimize your website for these keywords to rank higher in the search results.
-
On-Page Optimization: This involves optimizing the website's content and HTML source code to improve its relevance and readability for both search engines and users.
-
Off-Page Optimization: This involves optimizing the website's external factors such as backlinks, social media mentions, and other external signals that indicate the website's authority and relevance.
-
Content Creation: Creating high-quality and engaging content is an important aspect of SEO. Good content helps to attract links and social shares, which can improve a website's visibility and ranking.
-
Technical Optimization: This includes optimizing the website's technical elements such as site speed, mobile-friendliness, and schema markup. These technical optimizations can help to improve the user experience and make it easier for search engines to crawl and index the site.
-
Local SEO: For businesses that rely on local customers, local SEO is an important aspect. This involves optimizing the website for local keywords and phrases, creating local listings, and optimizing the Google My Business listing.
-
SEO is an ongoing process that requires continuous effort and monitoring. By focusing on these important aspects of SEO, businesses can improve their online visibility and attract more organic traffic to their website.