For law firms

Law firm marketing agency: capture every intake call with AI

People call a lawyer at stressful moments, often in the evening. If they reach voicemail, they call the next firm. AI intake answers, gathers the facts and books the consultation.

  • Intake calls answered 24/7
  • Conflict-check details captured
  • Recommended by AI
12 AM6 AM12 PM6 PM24 hoursof callsOffice openOffice closed: calls at risk

Illustrative call pattern, not measured data. Your own phone records show your real pattern.

In short

For law firms we combine AI intake that answers calls 24/7 and books consultations, AI SEO and AEO & GEO so you're found and recommended, and local SEO. AI receptionist from US$99 (CA$129)/month; AI SEO from US$199 (CA$249)/month.

The numbers behind law firms

4,400

US monthly searches for 'law firm seo' (Enrich Labs, citing Google Keyword Planner).

Evenings

When many people finally make the call they've been putting off.

1 call

Is often the only chance before they call another firm.

Where law firms lose customers

Tap a card to see the fix.

Problem, solution, result

What we set up for law firms, and what changes.

The problemWhat we set upWhat you get

Missed intake calls

AI intake with your screening questions

More consultations booked

Time spent on poor-fit calls

Practice-area and conflict-detail capture

Lawyers talk to the right people

Weak organic visibility

AI SEO on practice-area pages

More enquiries from Google

Absent from AI answers

AEO & GEO

Named when people ask AI

Slow follow-up

Automated reminders and follow-up

Fewer no-show consultations

The intake call that decides who gets the client

Someone has just been served, dismissed or injured. They search, find three firms and call each. The first firm to answer, take the details calmly and offer a consultation time usually signs the matter. The other two never know the call happened.

For most small firms, marketing spend isn't the weak point. Intake is. Calls arrive while lawyers are in court or with clients, and a voicemail greeting loses to a firm that picks up.

Three fixes, in the order we'd do them

Fix 1

Answer every intake call

An intake assistant that identifies itself, takes contact details and matter type, schedules a consultation and gives no legal advice.

See AI Receptionist
Fix 2

Reply to web enquiries in minutes

Form and chat enquiries acknowledged immediately with a consultation offered.

See AI lead follow-up
Fix 3

Rank for your practice areas

One page per practice area, accurate attorney profiles and reviews, for Google and for AI assistants.

See AI SEO

Hear how it handles a real call

A typical scenario for law firms, scripted for illustration.

  • Natural voice and friendly tone
  • Books straight into your calendar
  • Sends confirmations and reminders
  • Hands urgent calls to you

Scripted demo for illustration. Your assistant is trained on your services, hours and rules.

AI receptionist demoDemo

What customers now ask AI

The goal: your business named first.

Customer asks AI"Best employment lawyer near me for wrongful dismissal?"
Here are a few good options:
  1. Your firm: free consultation, employee-side
  2. A large firm
  3. A legal clinic

Questions we would track for you

How much does a will cost?Immigration lawyer near meDo I need a lawyer for a car accident?Small business contract lawyer

AEO & GEO tracks 25 buyer questions like these across ChatGPT, Gemini, Copilot, Perplexity and Google AI each month. How AEO & GEO works.

Illustration of the outcome we work toward, not a guarantee.

What are missed calls costing you?

Move the sliders. Start with the example values, then use your own numbers.

Example value only. Enter your firm's average fee per new client.

Revenue at risk each month

$0
Missed calls a month0
Lost bookings a month0
Revenue at risk a year$0
AI Receptionist

Recovering part of this would be .

See what's included

Voicemail vs answering service vs AI receptionist, for law firms

VoicemailAnswering serviceAI receptionist
Answers while lawyers are in courtNoYesYes
States clearly that no legal advice is givenNoPartlyYes
Captures matter type and deadlinesNoYesYes
Schedules the consultation on the callNoPartlyYes
Keeps confidential details out of messagesNoPartlyYes
Cost modelFreePer minute or per callFlat monthly, from US$99
Your first 30 days
Week 1

Intake script

Practice areas, screening questions, conflict details.

Week 2

Go live

After-hours and overflow intake.

Weeks 3-6

Search

Practice-area pages and AI visibility baseline.

Month 3

Measure

Consultations by source.

Timing varies with your plan and how quickly we get access.

Compliance built in
  • The assistant states it can't give legal advice and never evaluates a case.
  • Advertising follows your bar's or law society's rules on communications and solicitation (in the US, state rules based on ABA Model Rules 7.1 to 7.3).
  • Conflict-check details are captured before any substantive discussion.
  • No AI cold calling; follow-up only to people who contacted the firm (FCC ruling, via Cooley; CRTC).

General information, not legal advice. Confirm specifics with your advisor or regulator.

Pricing for law firms

Published prices, no surprises. Prices shown in US dollars (USD).

AEO & GEO

Get named in ChatGPT, Gemini, Copilot and Google AI answers

US$299
/month
+ US$299 one-time setup
What's included
  • AI visibility baseline across 5 AI platforms
  • Schema and business facts set up so AI can read them
  • 2 answer-ready FAQ or comparison pages a month
  • Mentions on sources AI assistants trust
  • Monthly AI mention report on 25 buyer questions
Book a callHow it works

AI SEO

Rank higher on Google with AI-assisted SEO

US$199
/month
+ US$199 one-time setup
What's included
  • Technical SEO audit and fixes
  • Keyword and topic plan for your services and cities
  • 2 optimized pages or articles a month
  • On-page optimization and internal linking
  • Monthly rankings and traffic report
Book a callHow it works

Get Found

Rank on Google and in the Map Pack.

US$339
/month
+ US$299 one-time setup
Save US$59/month versus buying separately
Includes

Add AEO & GEO later at the bundle rate.

Book a call

Founding client offer. setup fee waived and your monthly price locked for 12 months. Open to the first 3 clients per service.

Month to month, cancel with 30 days' notice. Setup fees cover onboarding and are non-refundable once work starts. Ad spend is paid directly to Google, Meta, LinkedIn or Amazon.

All plans are billed in Canadian dollars (CAD). USD prices are shown for reference; your card issuer converts at its own rate. Prices plus applicable taxes.

Questions, answered

Still curious? Book a free call or send a message.

What does a law firm marketing agency do?

It helps firms win the right clients: law firm SEO, local SEO, Google Ads, reviews, intake and, now, AI search visibility and AI intake.

Is AI intake ethical for a law firm?

Yes, when it's transparent and limited: it identifies as a virtual assistant, gives no legal advice, collects conflict-check details and books a consultation with a lawyer.

Can it screen by practice area?

Yes. You set the questions, and calls outside your practice areas get a polite referral message.

How much does it cost?

AI receptionist US$99 (CA$129)/month plus setup; AI SEO US$199 (CA$249)/month and AEO & GEO US$299 (CA$399)/month, each plus setup.

Do you help law firms show up in ChatGPT?

Yes, through AEO & GEO: answer pages for common legal questions, schema, consistent listings and trusted mentions.

Do you write legal content?

We draft; a lawyer at your firm reviews and approves every page before it's published.

Is AI intake compatible with professional conduct rules?

It can be, when it's limited to scheduling and basic intake, identifies itself, disclaims legal advice and keeps information confidential. Each firm should confirm against its own jurisdiction's rules.

Which practice areas does this suit?

Consumer-facing areas where clients call several firms: personal injury, employment, family, immigration, criminal defence and estates.

See exactly what you get, then talk to Garry

Every service lists what's included and what it costs. When you're ready, book a free 30-minute call and we'll recommend the smallest plan that will move the needle.

See packagesBook a call