For roofing contractors

Roofing marketing agency: turn storm demand into booked inspections

After a storm, every roofer's phone rings at once. Homeowners book whoever answers and follows up first. AI makes sure that's you, without hiring a call center.

  • Storm-day calls answered
  • Estimates followed up
  • Map Pack visibility
See packages and what's included Book a free call
12 AM6 AM12 PM6 PM24 hoursof callsOffice openOffice closed: calls at risk

Illustrative call pattern, not measured data. Your own phone records show your real pattern.

In short

For roofing contractors we combine an AI receptionist for storm and leak calls, CRM automation that follows up every estimate, local SEO and Google Ads. AI receptionist from US$99 (CA$129)/month; CRM automation from US$149 (CA$199)/month.

The numbers behind roofing contractors

$1,150

Average roof repair; most projects $400 to $1,900 (Fixr, 2026).

$12,000

Average asphalt shingle replacement; most $8,000 to $16,000 (Fixr, 2026).

Hours

After a storm, the first roofer to respond usually gets the inspection.

Where roofing contractors lose customers

Tap a card to see the fix.

Problem, solution, result

What we set up for roofing contractors, and what changes.

The problemWhat we set upWhat you get

Call spikes after storms

AI receptionist scales to every call

Inspections booked while competitors miss calls

Slow estimate follow-up

CRM sequences by text and email

More signed contracts

Weak local presence

Local SEO and project posts

Found for 'roofer near me'

Ads waste budget off-season

Google Ads tuned to demand

Spend when it pays

Few reviews

Request after every completed roof

Trust that closes jobs

After the storm: who gets the inspection

A hailstorm passes on Tuesday night. By Wednesday morning every homeowner on the street is searching for a roofer, and out-of-town crews are already knocking on doors. The local company that answers, books an inspection for a specific time and shows up is the one that gets the claim work.

Outside storm season the pattern reverses. Replacement is a considered purchase: homeowners collect three estimates and go quiet for two weeks. The roofer who follows up politely is often the one who gets the call back.

Three fixes, in the order we'd do them

Fix 1

Capture the surge

Calls and web forms answered instantly during a storm, with inspections booked into real time slots instead of a callback list.

See AI Receptionist
Fix 2

Follow up every estimate

A check-in two days after the estimate and again the next week, so good jobs don't die in silence.

See AI lead follow-up
Fix 3

Be the local name

Map Pack presence, pages for repair, replacement and storm damage, and reviews that mention insurance claims handled well.

See Local SEO

Hear how it handles a real call

A typical scenario for roofing contractors, scripted for illustration.

  • Natural voice and friendly tone
  • Books straight into your calendar
  • Sends confirmations and reminders
  • Hands urgent calls to you

Scripted demo for illustration. Your assistant is trained on your services, hours and rules.

AI receptionist demoDemo

What customers now ask AI

The goal: your business named first.

Customer asks AI"Best roofer near me for storm damage?"
Here are a few good options:
  1. Your company: free inspections, insurance help
  2. A storm-chasing outfit
  3. Another local roofer

Questions we would track for you

Roof leak repair costMetal vs shingle roofDoes insurance cover hail damage?Roof inspection near me

AEO & GEO tracks 25 buyer questions like these across ChatGPT, Gemini, Copilot, Perplexity and Google AI each month. How AEO & GEO works.

Illustration of the outcome we work toward, not a guarantee.

What are missed calls costing you?

Move the sliders. Start with the example values, then use your own numbers.

Example uses the $1,150 average repair (Fixr, 2026). Replacements average about $12,000 (Fixr, 2026).

Revenue at risk each month

$0
Missed calls a month0
Lost bookings a month0
Revenue at risk a year$0
AI Receptionist

Recovering part of this would be .

See what's included

Voicemail vs answering service vs AI receptionist, for roofing companies

VoicemailAnswering serviceAI receptionist
Handles dozens of calls in the hours after a stormNoPartlyYes
Books an inspection for a specific timeNoPartlyYes
Collects address and damage detailsNoYesYes
Follows up on estimates automaticallyNoNoYes
Asks for a review when the job is doneNoNoYes
Cost modelFreePer minute or per callFlat monthly, from US$99

The services roofing contractors start with

Pick one, or bundle them.

AI Receptionist

Answer storm-day call spikes.

From US$99/mo

CRM & Marketing Automation

Follow up every estimate automatically.

From US$149/mo

Local SEO

Rank in the Map Pack between storms.

From US$199/mo
Your first 30 days
Week 1

Script and rules

Leak, storm and insurance questions.

Week 2

Go live

Calls answered, inspections booked.

Weeks 3-4

Follow-up

Estimate sequences and review requests.

Month 2

Visibility

Profile, project posts and ads.

Timing varies with your plan and how quickly we get access.

Compliance built in
  • Text replies and follow-ups only go to people who contacted you, with your business name and STOP to opt out (US carrier rules and Canada's CASL).
  • No AI cold calling. Outbound AI calls need prior consent in both countries (FCC ruling, via Cooley; CRTC).
  • Reviews are requested from real customers only. Fake or incentivized reviews break platform rules and consumer protection law in both countries.
  • Licence and insurance details in ads and on your profile are taken from your documents, never invented.
  • Insurance claim questions are answered only with what you approve; the assistant never promises coverage.

General information, not legal advice. Confirm specifics with your advisor or regulator.

Pricing for roofing contractors

Published prices, no surprises. Prices shown in US dollars (USD).

CRM & Marketing Automation

Every lead tracked, followed up and reminded automatically

US$149
/month
+ US$299 one-time setup
What's included
  • CRM and sales pipeline set up for you
  • Missed-call text-back and instant lead replies
  • Email and text follow-up sequences
  • Appointment reminders and review requests
  • Monthly pipeline report
Book a callHow it works

Local SEO

Show up in the Google Map Pack and near-me searches

US$199
/month
+ US$199 one-time setup
What's included
  • Google Business Profile optimization
  • 4 Google Business Profile posts a month
  • Review request flow for happy customers
  • 10 directory listings and citations a month
  • Local rank tracking by neighbourhood
Book a callHow it works

Founding client offer. setup fee waived and your monthly price locked for 12 months. Open to the first 3 clients per service.

Month to month, cancel with 30 days' notice. Setup fees cover onboarding and are non-refundable once work starts. Ad spend is paid directly to Google, Meta, LinkedIn or Amazon.

All plans are billed in Canadian dollars (CAD). USD prices are shown for reference; your card issuer converts at its own rate. Prices plus applicable taxes.

Read next

What missed calls cost HVAC, plumbing and roofing companies

Other industries we serve

HVACPlumbingDentalMed spasLaw firmsReal estate agentsChiropractic & physioAuto repairProperty managementShopify & e-commerce
Guides for roofing companies

Questions, answered

Still curious? Book a free call or send a message.

What does a roofing marketing agency do?

It helps roofers win inspections and contracts: local SEO, Google Ads, reviews, project photos, fast follow-up on estimates and, now, AI answering for storm-day call spikes.

Can AI handle a storm-day call spike?

Yes. It can take many calls at once, which a single office line or person can't.

Will it talk about insurance claims?

Only what you approve, such as 'we document damage for your claim'. It never promises coverage.

How much does it cost?

AI receptionist US$99 (CA$129)/month plus setup; CRM follow-up US$149 (CA$199)/month plus setup. The Answer Every Lead bundle combines them.

How do you follow up estimates?

A text and email sequence over several days, written with you, that stops as soon as the homeowner replies.

Do you run storm-season ads?

Yes. Google Ads Management is US$299 (CA$399)/month with no setup fee; ad spend is paid directly to Google.

How do you help during storm season?

Call answering scales instantly, so a surge of enquiries is booked rather than queued. We also prepare storm-damage pages and ad campaigns in advance so they can be switched on the same day.

Can you help us compete with storm-chasing crews?

Local proof is the advantage: a complete Google profile, local reviews, photos of nearby jobs and fast, organised follow-up.

See exactly what you get, then talk to Garry

Every service lists what's included and what it costs. When you're ready, book a free 30-minute call and we'll recommend the smallest plan that will move the needle.

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