Someone watches a video about lip filler at 9 PM, taps through to your profile and sends a message asking what a consultation costs. Your team sees it at 10 the next morning. By then she has booked with the clinic that replied in a minute.
Med spa clients research, compare and decide fast, mostly outside opening hours and mostly by message. Having worked with med spa clients, we know the clinics that grow aren't the ones with the biggest ad budgets. They're the ones that answer first and rebook every client before they leave.